Challenge 25

Our local Asda (similar to the US's Wal*Mart (and owned by them)) has joined in the "Challenge 25" campaign where to prevent sale of alcohol and other age restricted products to those under 18 or 16 as the case may be, should you look under 25 they will ask for ID.

Now, being closer to 30 than 25, I'm quite amused that I'm constantly being asked for ID at the checkouts. Must be the Oil of Ulay.