As UK cinemas attempt to get more punters through the door and maximise the spend of each cinemagoer, with gimmicks such as premium seating, 3D and allocated seats, I'm going to look at what I would like to see from a cinema, and what would get me going week after week.
1. Auditorium Layout
I'm not a fan of stadium seating, unless it's done well. Finnkino, a Nordic cinema operator get the thumbs up from me on their seating layouts. While they are stadium arrangements (I've visited their Tennispalatsi, Kinopalatsi, Plevna and Plaza sites), there isn't a bad seat in the house as the steps raise each row enough so that the person in front doesn't detract from the view. Furthermore, Finnkino seem to have actively acknowledged that no-one wants to sit at the front and leave a respectable gap between the front row and the screen.